All things digital marketing, social media, chat online, SEO, SEM and mobile related experiences. I have been working in digital since 1997. Occasionally I'll write about girlie things - chocolate, cupcakes, fashion, travel and yoga. Passionate about animal welfare and trying to live an organic lifestyle.

The postings on this site are my own and do not represent Juniper Networks’ positions, strategies or opinions. Note that the views and opinions expressed are mine alone and do not represent the official views of Juniper Networks.

Copyright 2012 Zoe Sands

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www.Twitter.com/Zoe9
www.Twitter.com/ZoeSands

 

2011 Mobile Threats Report Key Takeaways by Juniper Networks

 

1.       There is more malware than ever before: In 2011 we saw unprecedented growth of mobile malware attacks – particularly to the Google Android platform.

2.       Mobile malware has gotten smarter:  Juniper observed industrious hackers moving mobile malware from proof of concept to profitability.

3.       There is a low barrier to entry: Data shows an evolution from sophisticated, complex and deep technical attacks to schemes that are lightweight, social, and able to deliver fast profits.

 

To read more on the findings, download the 2011 Mobile Threats Report

 

Source: Juniper Networks Global Threat Centre

My Personal Branding Interview with William Arruda renowned author and speaker (interview by Zoe Sands - @zoe9 @ZoeSands)

This video interview by Zoe Sands with William Arruda was taken at the Juniper Networks Global Partner Conference 2012, Las Vegas. The interview covers the basics of personal branding and provides hints and tips on tuning your own personal brand and dealing with any digital dirt associated with your name and individual brand. The video is about 10 minutes in length, but well worth taking the time to listen. If you are interested in developing your personal brand further then why not check out William’s book “Career Distinction”, an easy to read book that offers all the tools you need to make your personal brand a success.

We Are Juniper: Zoe Sands - here’s my video where I’m talking about my social media work at Juniper Networks, it was recorded for the ”Where will you do your best work?” project. This short video was created by John McNeil Studio, San Francisco, CA.

If you’re interested in find out more about working at Juniper Networks, then check out the careers pages.

(Source: youtube.com)

Social Employees - who has the most effective brand ambassadors?
The Digital Influence Group has identified the following brands as having the most engaged employee brand ambassadors:
1. Google2. Microsoft3. Amazon4. Juniper Networks5. Adobe6. intuit7. ebay8. Dell9. Best Buy10. Live Nation
Very happy to see Juniper listed as number 4. If you want to read more about the methodology, then go to the Digital Influence Group blog post.

Social Employees - who has the most effective brand ambassadors?

The Digital Influence Group has identified the following brands as having the most engaged employee brand ambassadors:

1. Google
2. Microsoft
3. Amazon
4. Juniper Networks
5. Adobe
6. intuit
7. ebay
8. Dell
9. Best Buy
10. Live Nation

Very happy to see Juniper listed as number 4. If you want to read more about the methodology, then go to the Digital Influence Group blog post.