Learning and sharing... by Zoe Sands

Here’s a list of tools from Google, which you can use to gain insight into your digital activity:

• How can I identify trends in my target market? Try this today: search ‘insights for search’ at www.google.co.uk
• How can I quantify consumer interest in my product or brand? Try this today: search ‘keyword’ at www.google.co.uk
• Where are the best places to reach my audience online? Try this today: search ‘ad planner’ at www.google.co.uk
• Who are my audience and how are they discovering my content? Try this today: log on to YouTube and click on the ‘Insight’ button under Account > My Videos > Insight.
• What keywords are associated with my brand? Try this today: after any search click ‘show options’ in the blue bar below the search box.
• Where can I find out what consumers think of my brand? Try this today: search ‘blog search’ at www.google.co.uk
• What are the latest news and views on my brand? Try this today: search ‘alerts’ at www.google.co.uk

My favourites are;

1. Keywood generator tool - this can be used to help search engine optimisation (SEO) and search engine marketing (SEM) activities.
2. Blog search - for tracking the latest news and blog buzz.
3. Google Alerts - a tool that helps you setup automatic alerts for when content is upload/created on your chosen subject area. And good for keeping tabs on competitor activity.