All things digital marketing, social media, chat online, SEO, SEM and mobile related experiences. I have been working in digital since 1997. Occasionally I'll write about girlie things - chocolate, cupcakes, fashion, travel and yoga. Passionate about animal welfare and trying to live an organic lifestyle.
The postings on this site are my own and do not represent Juniper Networks’ positions, strategies or opinions. Note that the views and opinions expressed are mine alone and do not represent the official views of Juniper Networks.
Copyright 2012 Zoe Sands
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Catching Elephant is a theme by Andy Taylor
Useful Google Tools - try them today!
Here’s a list of tools from Google, which you can use to gain insight into your digital activity:
- How can I identify trends in my target market? Try this today: search ‘insights for search’ at www.google.co.uk
- How can I quantify consumer interest in my product or brand? Try this today: search ‘keyword’ at www.google.co.uk
- Where are the best places to reach my audience online? Try this today: search ‘ad planner’ at www.google.co.uk
- Who are my audience and how are they discovering my content? Try this today: log on to YouTube and click on the ‘Insight’ button under Account > My Videos > Insight.
- What keywords are associated with my brand? Try this today: after any search click ‘show options’ in the blue bar below the search box.
- Where can I find out what consumers think of my brand? Try this today: search ‘blog search’ at www.google.co.uk
- What are the latest news and views on my brand? Try this today: search ‘alerts’ at www.google.co.uk
My favourites are;
- Keywood generator tool - this can be used to help search engine optimisation (SEO) and search engine marketing (SEM) activities.
- Blog search - for tracking the latest news and blog buzz.
- Google Alerts - a tool that helps you setup automatic alerts for when content is upload/created on your chosen subject area. And good for keeping tabs on competitor activity.
- # google double click
- # double click
- # doubleclick
- # insights for search
- # google insights for search
- # keyword tool
- # google keyword tool
- # doubleclick adplanner
- # adplanner
- # ad planner
- # YouTube
- # Google blog search
- # blog search
- # Google alerts
- # aler
- # alerts
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Google Detox - Day 15
A day behind in my detox diary, I’m actually on day 16 (will update my diary later)!
Well, I’m now half way through my Google Detox, it has been more of a challenge rather than being difficult. I am now used to using Bing as my primary search engine and love the ever changing homepage image. However, I have yet to find an alternative my automated Google Alerts and Google Analytics.
Google Detox - Day 14
Still trying to ignore my automated Google Alerts and trying to find an alternative for this in Bing and Yahoo.
Google Detox - Day 13
It has been a good Google Detox day - online and offline, with no sight of “Big G”. Still trying to ignore my automated Google Alerts, I must find an alternative for this in Bing and Yahoo over the coming days.
Google Detox - Day 3
Trying to ignore all my Google Alerts, which is quite difficult as I’ve set them to email me every time a new piece of content is publish. Regarding my search queries, I’m now using a mixture of the following to find content rather than one engine:
On the plus side, I do like Bing’s ever changing homepage image. It is a nice touch!
