Learning and sharing... by Zoe Sands

All things digital marketing, social media, chat online, SEO, SEM and mobile related experiences. I have been working in digital since 1997. Occasionally I'll write about girlie things - chocolate, cupcakes, fashion, travel and yoga. Passionate about animal welfare and trying to live an organic lifestyle.

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Catching Elephant is a theme by Andy Taylor

 

soupsoup: The Web Is Shrinking. Now What? When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period. We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s actually taking consumption away from the publishers who compete on the rest of the Web.

soupsoup:

The Web Is Shrinking. Now What?

When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.

We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s actually taking consumption away from the publishers who compete on the rest of the Web.

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  10. jamesson reblogged this from soupsoup and added:
    media today. It’s probably...best marketing tool to reach
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    will start to realize ‘big blue’ got them. (I still spend more of my time...Tumblr or...
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