All things digital marketing, social media, chat online, SEO, SEM and mobile related experiences. I have been working in digital since 1997. Occasionally I'll write about girlie things - chocolate, cupcakes, fashion, travel and yoga. Passionate about animal welfare and trying to live an organic lifestyle.
The postings on this site are my own and do not represent Juniper Networks’ positions, strategies or opinions. Note that the views and opinions expressed are mine alone and do not represent the official views of Juniper Networks.
Copyright 2012 Zoe Sands
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Catching Elephant is a theme by Andy Taylor
Think Social Media and Communities in 2012
As we start the new year I would like to share some simple advice to help you get the best out of your social media and community activities during 2012:
1. Think engagement not broadcast. What activities will create an a comment, reaction or share? Learn from what works and what doesn’t, then focus on those activities which create the most valuable engagements.
2. Think brand loyalty - who are your advocates and how can you utilise these very valuable relationships?
3. Think metrics - how are you measuring social media and are these measurements linked to your objectives?
4. Think with others - learn and share with your colleagues, peers, customers, partners and suppliers. Everyone will have a different perspective on social media which you can learn from.
Finally, enjoy the year of social media!
