January 2012
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Personal Branding Expert William Arruda talks to...
It was a real honour to attend Juniper’s First Global Partner Conference in Las Vegas, where I attended a number of informative talks and presentations conducted by internally and externally sourced speakers. Of all the sessions attended this was probably my favourite session of the Partner Conference and it is where I got to meet William Arruda for the first time, I was so excited as I’ve...
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Think Social Media and Communities in 2012
As we start the new year I would like to share some simple advice to help you get the best out of your social media and community activities during 2012:
1. Think engagement not broadcast. What activities will create an a comment, reaction or share? Learn from what works and what doesn’t, then focus on those activities which create the most valuable engagements.
2. Think brand loyalty -...
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WatchMaroon 5’s Adam Levine talks about his Rock Star Yoga Practice
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December 2011
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August 2011
4 posts
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July 2011
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“When you’re in a startup, the first ten people will determine whether the...”
– Steve Jobs (via 9-bits)
Tumblr unveils new API and development center -... →
shaneguiter:
Tumblr has unveiled a new API for 3rd party app developers, along with a development center.
Explaining the new features in this v2 API, Tumblr said it has focused on features which have received larger adoption, rather than providing a complete feature set in this API. Some of the features include:
Ability to access the list of blogs a user is following, upon authorization.
...
June 2011
5 posts
10 Tips to Make You More Cheerful #fb
Just read these tips in this month’s Zest magazine, July 2011. I think I will be focusing on numbers 1, 2, 3, 5 and 10. The tips are as follows:
Giving - do things for others.
Relating - keep in touch with good friends.
Exercising - get regular doses of endorphins.
Appreciating - take time to enjoy the environment around you.
Trying out - keep learning new skills
Direction - set goals...
Regent Tweet #regenttweet - Trending on Twitter
An organised shopping event for members of the London Girl Geek Dinners kicks off today in Regent Street, London. Then mix a hundred or so women who have an interest in technology, Twitter plus a little bit of geolocation tagging you then get trending happening on Twitter. Look out for #regenttweet on Twitter search. This has to be the ultimate highlight for the event organisers and Sister PR to...
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May 2011
2 posts
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EU Cookie Monster Legislation - site owners...
As you may or may not know the EU law has recently changed on how organisations can collect information about users using cookies within the European Union. Note that the UK government has provided a grace period of 12 months for organisations to implement this change in legislation, the new extended deadline is May 2012 for UK sites. The ICO has issued advice and guidance on how to comply with...
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LinkedIn IPO - Second Dot Com Bubble Coming
Yesterday saw LinkedIn float on the stock market - to much surprise the stock rallyed up to US$122.70 at it’s highest and closing at US$94 on its first day of trading. On looking at the stock prices one would need to question; is LinkedIn really worth this amount? At a stock price of US$94 that would make the company is worth US$8.9 billion with a profit of US$15.4 million - some how these...
April 2011
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March 2011
1 post
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140 Proof: Social Stream Ads + Big Events = Stoke →
140proof:
I mentioned the ‘big events/social stream’ peanut butter and chocolate thing back in January in our Q4 Report but it merits a highlight on the heels of the Super Bowl, NBA All-Star Game and Oscars, and myriad posts and articles poking around the topic. It seems pretty obvious, but yeah it turns…
November 2010
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September 2010
3 posts
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5 Tips for getting more Eyeballs on your Tweets
Here’s a list of five really helpful tips for getting the best return on your tweets and most reach:
Timing: Research has shown that Tuesday is the most popular day for Twitter activity, accounting for 15.7% of total activity; followed by Wednesday (15.6%) and Friday (14.5%). During the day, the most Twitter activity appears between 11am to 3pm (EST)/6pm to 12 midnight (BST), which makes...
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The 3rd B2B Barometer® Report reveals new...
The third in a series of market surveys carried out by B2B specialist research agency Circle Research and supported by ABBA and the Institute of Direct Marketing, has revealed exciting, positive changes in the market over a six month period. The B2B Barometer provides a factual marketing perspective on how B2B companies are reacting to changes in the market.
The latest B2B Barometer survey of...
August 2010
4 posts
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Technology Review: WikiLeaks seeks online safe... →
shaneguiter:
techspotlight:
WikiLeaks moved its servers from the U.S. to Sweden in 2007 to take advantage of laws protecting whistleblowers and a culture supportive of online mavericks.
Sweden’s support for Internet freedom has made it a base for cyberactivists ranging from a Chechen rebel site to the file-sharing hub The Pirate Bay. But even here, WikiLeaks may not be home free.
The...
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July 2010
2 posts
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Useful Google Tools - try them today!
Here’s a list of tools from Google, which you can use to gain insight into your digital activity:
How can I identify trends in my target market? Try this today: search ‘insights for search’ at www.google.co.uk
How can I quantify consumer interest in my product or brand? Try this today: search ‘keyword’ at www.google.co.uk
Where are the best places to reach my audience online? Try this...
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May 2010
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IDM Content Marketing Experiment: B2B Social Media...
The IDM is currently running a content marketing experiment today, there’s quite a few articles written by thought leading B2B marketers on a range of subjects. Check out John Bottom’s article on B2B social media opportunbities and threats. Here’s my thoughts on the B2B social media research conducted:
“Great synopsis regarding the future of social media from some senior B2B marketers. For...
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Top 10 B2B Social Media Tips
I recently presented a B2B social media case study at a recent B2B Marketing training workshop on “Create the best social media strategy for your business” during the session I shared my top 10 B2B social media tips with the delegates. So, here’s a summary taken from my own experience of running integrated B2B social media campaigns:
Understand - in order to truly understand...