All things digital marketing, social media related experiences. I have been working in digital since 1997. Occasionally I'll write about girlie things - chocolate, cupcakes, fashion, travel and yoga. Passionate about animal welfare and trying to live an organic lifestyle.
The postings on this blog are my own and do not represent Juniper Networks’ positions, strategies or opinions. Note that the views and opinions expressed are mine alone and do not represent the official views of Juniper Networks.
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I truly believe that any organisation can become a social enterprise; it is very much down to organisational culture and the attitude of employees. Firstly, the organisation must be open to change and adopting new practices, processes and tools and secondly employees must be willing to embrace change and these new ways of doing business. It is very much like yin and yang, you can’t have one without the other. Success can only be achieved if the organisation is committed to cultural change and employees embrace change. Over the years I have seen many organisations attempting to embrace becoming a social enterprise, some have succeeded and others have failed. Most notably has been how IBM has weaved becoming a social enterprise throughout the business and leads the way in being a social enterprise integrating the A Smarter Planet brand messaging through to the products it sells, IBM lives and breathes being a social enterprise.
So, how can any organisation become a social enterprise?
A few months back The Guardian (UK) published my five steps for championing social media adoption in business, these are:
1. Put an education and training programme in place to help employees engage within the social channels effectively as your brand advocates. This can be created internally or by a third party training provider.
2. Create internal social media user groups so that employees can help one another and share experiences in a safe encouraging environment such as your intranet or internal community platform.
3. Set up regularly internal communications, for example; blogs, articles and competitions to enable employees to become more involved in social activities and help humanise the brand.
4. Look for advocates within the business and pilot social projects with selected business groups. Don’t forget to champion the successes to encourage ownership and inclusion.
5. Get team leaders to add social media onto their team members’ annual objectives and reward those that have social media successes, for example, implement a reward and recognition programme. This doesn’t need to be fancy it can simply be; an internal blog/announcement, a printed certificate and a nominal gift voucher. It is the small gestures that count!
These steps aren’t rocket science and won’t magically change your organisation into a social enterprise, but it will start a positive social move within your organisation. Taking the first steps to educate and embrace social media will lead onto developing awareness, engagement and selling opportunities within the social channels. But you have to start with initiating social education to ignite a social enterprise. If you have any other hints or tips for instigating social media adoption within your organisation, then please do post these tips below. Thanks!
Today I met a lady in yoga that has been dealt a life of physical challenges, but her zest for life projected through her difficulties. I admired her joie de vivre with her radiant smile that surpassed her disability. Although, she was not able to do some of the basic asanas, she did expertly attempt and held the Crow Yoga Pose - Bakasana. I looked on in amazement and admiration that she was doing an advanced balance pose, which has taken me many years of practice to master. This brief encounter today reminded me of two things; never judge a book by its cover and never forget to be grateful for the healthy mind, body and soul I have. This was an interesting life lesson for me today.
Peace and love to you all!