All things digital marketing, social media, chat online, SEO, SEM and mobile related experiences. I have been working in digital since 1997. Occasionally I'll write about girlie things - chocolate, cupcakes, fashion, travel and yoga. Passionate about animal welfare and trying to live an organic lifestyle.
The postings on this site are my own and do not represent Juniper Networks’ positions, strategies or opinions. Note that the views and opinions expressed are mine alone and do not represent the official views of Juniper Networks.
Copyright 2012 Zoe Sands
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After 16 years of practicing digital marketing I’ve now acquired my postgraduate diploma in digital marketing from the IDM. And just in case you wondering it didn’t take me 16 years to pass my exams, I passed first time round. :-) Back in January 2012 I embarked on an 18 month distance learning programme with the IDM, which including two dissertations and three final written examinations taken in June 2013. Yes, I can’t believe I had to write for three hours nonstop for three separate examinations, I must apologise to the examiners who had to read my appalling writing.
On 8 November 2013, I was formally awarded my diploma at the IDM 2013 Graduation, a small intimate event with attendees from around the UK. I was really pleased to be part of the ceremony, which celebrates the digital achievements of over 600 students annually. Before I continue I have to thank my line manager; Jon Moger for supporting me in my request to take the digital diploma, without his support and sponsorship from my employer Juniper Networks, I wouldn’t have taken this journey.
So, a lot of people have asked me why after all this time did I decide to study the IDM digital marketing diploma? Well, for me it was a way of formalising my digital skills. I don’t think it will improve my career prospects, as I already hold a senior position at Juniper Networks, but it does send out a positive message to people that I have a sound understanding and knowledge base of digital marketing coupled with 16 years industry experience, I guess that is quite rare in the digital world and sets me apart from other digital marketers giving me my own unique selling proposition.
I am a great believer in lifelong learning whether that is pursuing academic learning, informal learning or on the job training, without this how can one ever hope to stay on top of the latest trends, techniques, tools and practices in the work environment.
What’s next for me? I’m going to take a break from formal qualifications for a little while. I guess I have always wanted to do a Masters, so may be that will be my next educational challenge.
Would I recommend studying for a digital qualification? Most definitely, you will and can learn best practice and formalise your work experience into a professional qualification. You are never too old to learn and develop new skills. And in this digital age it is increasingly important to be digitally savvy and be in a position that can make a difference to an organisation’s awareness and demand generation programmes via the digital channels. So, go for it!
After reading this blog my question to you is what is stopping you from studying a digital marketing qualification? Remember you are in control of your own destiny and career so make the right choices now to reap rewards in the future.
Best wishes and good luck everyone with your future digital marketing qualification!